Wednesday, November 27, 2019

GP Essay Essay Example

GP Essay Essay It would be very difficult to argue that the view of the majority is always right. Would advise against this. Different ways to approach discussion (not mutually exclusive): The view Of majority is right. But not always (can be wrong). View of majority is usually right. But in limited circumstances, wrong. View of majority is right. But actually very limited. More likely to go wrong. Or as in this essay, no emphasis on the extent of right or wrong of the majority view. Simple evaluation of the proposition itself. The view of majority is right for certain reasons. But it is not necessarily the view of majority itself that is right, but underlying values/ principles it promotes and represents. The adoption of the view of the majority alludes to a democratic model of governance and organization of a group of separate and distinct individuals living and interacting with one another, where decision-making is driven by the mandate of the majority. Contextually, it may apply to smaller communities such as families or business organizations, or may apply to a political society in general, where leadership and policy are determined based n majorities election. The validity of the majorities view has long been regarded as highly contentious, attributable to its paradoxical nature, aptly described by Sir Winston Churchill as the worst form of governing a country, save for all other systems that have since been attempted. While some fervently advocate such an approach, it has also been subject to strong denunciation by others who are quick point out that democratic structures blindly assume that the view of majority is always right. They argue that this may not necessarily hold true in all circumstances. We will write a custom essay sample on GP Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on GP Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on GP Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this essay, we shall examine several justifications that vindicate the adoption of the majorities view, as well as reasons exposing the fallacious character of the statement alleging that the hue of the majority is always right. It is argued here that while the democratic approach remains largely salient, we must be cautious to guard against its weaknesses, in recognizing that it engenders social and political repercussions that need to be properly acknowledged and addressed. Paragraph 1 Tries to set out the context and scope of the discussion. Introduces ideas of association that may help in defining what the view of the majority means. Also sets out the rough outline of argumentation (i. E. What the essay aims etc achieve and how it is focused on the topic and some evaluation). At the outset, it is easy to see why some hold strong conviction that the vim of the majority is right. Firstly, by ensuring the need for a majority threshold to be secured, the opinions, preferences and demands of different individual within a particular community can at least be accounted for in a fair and balanced manner. This minimizes the chances of biased or skewed presentation, which would be far more likely to occur in the case where the views of only a particular minority are respected. Paragraph 2 The first point brought across is one of the justifications explaining why the view of the majority is right fair and balanced representation. Notwithstanding this however, there are several pragmatic limitations, which hamper the effectiveness of such democratic systems in allowing the views most members of a certain group to be reflected and expressed. This is because proportionate representation is desirable only where most member f the group in question are capable of making fully informed and rational choices, such as to reach to a well-evaluated decision overall. Yet, asymmetrical knowledge, resources and talent will inevitably exist to sabotage the ability of many within society to make such CEQ Lully balanced judgments. This may be especially pertinent with respect to less developed societies, where most have not experienced the benefits of education, and where there is a lack of infrastructural support to enable the widespread distribution of information or equip individuals with the necessary skills and sources to make enlightened choices. For example, in Thailand and Malaysia, inhabitants of rural areas often lack educational opportunities, culminating in an inadequate understanding of the policies and manifestos electoral candidates. As a result, they simply vote for the sake of doing so, without careful consideration of its wider, far-reaching implications. Furthermore, some who fail to appreciate the significance of their political views may also give away their votes in exchange for meager remuneration promised to them by corrupt officials, thus allowing unscrupulous politician o remain in power. This perpetuates a downward cycle of unsound police undertaken, inept leadership and social inequity, a clear indication that upholding the view of an undiscerning majority can impose severely detrimental effects on society. In other words, a tyranny of the wise by the majority may ensue, as forewarned by reputed philosopher, Plato, who voiced deep concerns over the potential subjugation of those better equip to make decisions that would shape the growth and progression of society, contrast with an ill-educated and incompetent majority. Paragraph 3 Here, we are evaluating the first point, by providing reasons explaining why the view of the majority is not always right. Firstly, asymmetrical knowledge, resources and talent might impinge ability the majority to make right choices. Example is provided to substantiate thief point. Moreover, championing the majorities view may promote a herd mental where individuals within the majority may be easily influenced because the may feel pressure to succumb to a particular view espoused by many other Rather than analyzing the underlying rationale and prudence of their choice; hey are swayed by mere numbers. This suggests that the majority view RL be largely fuelled by an emotional response rather than a genuine reflection of what members of society truly want and think is right. A study by researcher, Main Cousin, at Oxford University, provides evidence to suggest that humans do possess a behavioral inclination to conform to the major rule. While this implies that democratic principles are in line with our nature, tendencies as humans, this does not validate the proposition that the majority is always right. Quite the contrary, it indicates that we usually lean awards the view of the majority not because it is right, but because it is an instinctive response generated by the fact of our existence within a group individuals. Paragraph 4 Secondly, underlying the majorities view might be a herd mentality. Example is provided to substantiate this point. Despite these factors, the majority view may still be right because it protects society against an abuse Of power. By enforcing the view Of most individuals in the community in question, a concentration of power or essential resources in the hands of a select few is mitigated against. Essentially, it enables a more even distribution of power across members of society, thus providing a check and balance against autocratic rule, which may prompt those in power to subscribe to corrupt practices due to the lack of appropriate censure. This is illustrated by the toppling of the Marcos Empire in Philippines, where the restoration of democracy managed to absolve civilians of the politicians corrupt regime. Rendering leaders or decision- makers answerable to the views of the majority causes them to become accountable for policies drafted and measures implemented because a allure to comply with expectations of the masses could subject them to the risk of being ousted, removing them high positions of power or authority. Therefore, advancing the majorities view incentives leaders to constantly assess the opinions and demands of most individuals and act in a manner that corresponds to those interests, rather than their own. Paragraph 5 Here, we are providing the second reason which explains why the majority is right protects people against an abuse of power arising from overcompensation of power in hands of minority. Example provided to substantiate this point. However, a potent backlash of this is that leaders may resort to populist measures, maneuvering their policies to satisfy the demands of those whom they serve, without actual consideration of whether their actions will ultimately benefit the community at large. This is problematic because as discussed earlier, the majority may lack accurate notions of what they want, or what is best for them. At the same time, simply pandering to the whims of the majority will inadvertently sideline the interests of the dissenting minority) thus obstructing the impartial protection of rights and freedoms of all individuals within society.

Sunday, November 24, 2019

Free Essays on Saturn Corporation Departmentalization

Saturn Corporation Departmentalization Introduction – Departmentalization is the basis on which jobs are grouped in order to accomplish organizational goals. Every organization has its own specific way of classifying and grouping work activities. The company we chose, Saturn, has a totally different approach to departmentalization than most companies. Saturn is built on partnerships and teamwork and a belief that good ideas can come from anyone. This is an approach that keeps Saturn team members involved and inspired. The mutual goal of Saturn, its partnerships, and its work teams is to design a technologically advanced car division, free of the ususal worker-management hostility. We will discuss Saturn’s departmentalization in terms of its Purpose-why and how the organization exists, their Work Teams-interaction with others to achieve goals and objectives, their Needs and Capabilities-empowerment of the workforce, and their Impact on organizational subgroups and larger social structures. Technical – Purpose – why and how the organization exists. The Saturn Company is comprised of a unique partnership between General Motors and the United Auto Workers. They are an independent subsidiary of General Motors whose goal is to bring a new level of customer service and innovation within the automotive market. The Saturn Company is a deliberate attempt to meet foreign competition through an innovative corporate culture. An example of their innovative nature is the design of the spaceframe construction and dent resistant polymer body panels on their coupes and sedans. Saturn’s sole purpose is to earn the loyalty of Saturn owners and to grow their family by developing and marketing manufactured vehicles that are world leaders in quality, cost, and customer enthusiasm through the integration of people, technology, and business systems. The Saturn Corporation is committed to customer enthusiasm, teamwork, tr... Free Essays on Saturn Corporation Departmentalization Free Essays on Saturn Corporation Departmentalization Saturn Corporation Departmentalization Introduction – Departmentalization is the basis on which jobs are grouped in order to accomplish organizational goals. Every organization has its own specific way of classifying and grouping work activities. The company we chose, Saturn, has a totally different approach to departmentalization than most companies. Saturn is built on partnerships and teamwork and a belief that good ideas can come from anyone. This is an approach that keeps Saturn team members involved and inspired. The mutual goal of Saturn, its partnerships, and its work teams is to design a technologically advanced car division, free of the ususal worker-management hostility. We will discuss Saturn’s departmentalization in terms of its Purpose-why and how the organization exists, their Work Teams-interaction with others to achieve goals and objectives, their Needs and Capabilities-empowerment of the workforce, and their Impact on organizational subgroups and larger social structures. Technical – Purpose – why and how the organization exists. The Saturn Company is comprised of a unique partnership between General Motors and the United Auto Workers. They are an independent subsidiary of General Motors whose goal is to bring a new level of customer service and innovation within the automotive market. The Saturn Company is a deliberate attempt to meet foreign competition through an innovative corporate culture. An example of their innovative nature is the design of the spaceframe construction and dent resistant polymer body panels on their coupes and sedans. Saturn’s sole purpose is to earn the loyalty of Saturn owners and to grow their family by developing and marketing manufactured vehicles that are world leaders in quality, cost, and customer enthusiasm through the integration of people, technology, and business systems. The Saturn Corporation is committed to customer enthusiasm, teamwork, tr...

Thursday, November 21, 2019

What contribution has behavioural finance make to the explaination of Essay

What contribution has behavioural finance make to the explaination of stock markets bubbles and crashes - Essay Example Human behaviour and personal investment decision making can influence the trading results of a stock market and therefore, it is relevant to discuss the role of behavioural finance in the investment decisions at stock market. With this background, this paper attempts to discuss the influence of behavioural finance on the stock market performance in general and on the market bubbles and crashes in particular. The essay takes a descriptive approach wherein the present literature on these issues is mainly covered and an attempt is made to incorporate the relevant theories of behavioural finance. Behavioural finance is one of the fast developing areas in the field of financial literature. This field of knowledge has developed a number of theories and theoretical models to explain the behavioural aspects of investment decision making. Most of the theories and models have been developed by borrowing insights from other branches such as psychology, sociology, and other behavioural sciences to analyze the behavioural aspects of investors and its influence on stock market performance. A good number of studies have been undertaken across the world to evolve behavioural theories and models so as to explain the association between the investor psychology and stock market performance. This area of knowledge tries to answer the influence of individual and collective behaviour exhibited by investors on the market prices. The rational finance which stems from neoclassical economics postulates that the economic decisions of investors are determined by the principles of perfect self-inter est, perfect rationality, and perfect information (Ware2000). This is not going to be a logical view point as described by behavioural finance. Behavioural finance states that people are neither perfectly rational nor perfectly irrational; they possess diverse combinations of rational

Wednesday, November 20, 2019

WGS( women work and class) Coursework Example | Topics and Well Written Essays - 750 words

WGS( women work and class) - Coursework Example The book Feminist answers defines this as ‘the contrast to unidentified femininity’. Joan Acker further portrays that Hegemonic Masculinity is a form that in most situations is linked with the management of large organizations, and this changes over time as the production also experience change(Acker, 55). By this definition, in her book she brings out the societal view, especially in multinationals, managerial masculinities exhibit different degree especially to the level by which risk taking is involved. Outside the book one can deduce that the principles being referred to by Acker are on how a person working in a company can be considered a better manager since his sexuality is taken to be of certain qualities like risk taking. Joan Acker defines this in relation to class; she states that class is the unequal situation and differing of access of control of economy. She portrays the idea of capitalists’ control of finance to achieve their goals of profits. Joan by this her definition seeks to show how that capitalist provisions of resources to many people undermines the ability of people to provide adequate resources for themselves and their families (Acker, 55). Acker states that some work organizations work as regimes of inequality, and she portrays that these organization make claims for the ‘non-work lives of their members’. The deductions from this claim by Acker is that the bureaucrats and capitalist refuse any attempt to provide needs unless the action has their own interest involved(OECD guidelines). In the life situations, it is evident that multinationals undertake action that can generate those interests but not benefit other members in the company. Unpaid labor is essential to capitalists since it reproduces the working class and accumulates capital. It is evident that Acker shows that the capitalists exploit workers as to generate surplus value. This can be reflected in

Sunday, November 17, 2019

Literature of the Japanese Golden Age Essay Example | Topics and Well Written Essays - 1250 words

Literature of the Japanese Golden Age - Essay Example Japanese literature is not as prominent and popular as the Western literature; but it is nevertheless rich in literary traditions and folk stories. Drawing upon almost one and a half millennium of writings, the categorization of Japanese literature into time-bound periods has been the centre of debates and conflicts (Japanese Lifestyle, 2010). Towards late 8th century, the emperor of Japan had an entire city planned and built on a new site, encompassed my verdant mountains, this city which is today referred to as ‘Kyoto’ was then popularly known as Heian-kyà ´, which in literal terminology meant ‘the city of tranquility’, Heian period named after this city and spanning from 794 to 1185 is regarded as the Golden Age of Japan, marked by peace and harmony, as the country and its nationals devoted time to the development of classical culture of Japan that lives to date, these are even read and venerated by the Japanese people in contemporary times. It is this period wherein the Japanese began to transfer from a Chinese influenced literature to a pure Japanese literature, referred to as the Classical Literature period (William and McCullough, 1980). The culture that thrived in this period gave boost to aesthetic writings, stories of everyday lives of the Japanese individuals were written and made inh erent in the history, with their belief that love and compassion is the foremost emotion an individual can have, since the Heian period focused on peace, harmony and solidarity rather than war and bravery as cherished by their later militant counterparts, stories of love and epics of romance became readily acceptable and regarded, the mark of which can be seen in Japanese art and literature even today due to the fact that the patricians of this era associated human accomplishment with the development and progress in art, music and poetry. Women also gained

Friday, November 15, 2019

Risk-Based Monitoring of Survival Data

Risk-Based Monitoring of Survival Data Zhang Zhizhuo Summary In clinical trials, on-site monitoring is traditionally used to validate trial data quality, reveal abnormal data and identify risk factors. But little evidence has found is has positive effect on bias reduction and precision improvement. Central monitoring is an alternative of on-site monitoring, which can identify sites with higher risks of bias, errors and deviations remotely and effectively. Time to event is commonly employed as endpoint especially in tumor therapy trial. Any factors that may reduce the accuracy and precision of survival data would lead to a biased trial result. So survival data can be a potential target for central risk-based monitoring. By revealing unusual pattern or inaccuracy of survival data in site level, risk sites can be identified. This study aims to establish an algorithm and a risk model for monitoring survival data and identifying risk sites, and to generate a reusable SAS program for future application of the risk model. Metrics of abnormal event count and proportion in each site will be served as monitoring target. Test for difference between proportions comparing each site with other sites will be applied on proportion data. For rare event, Poisson loglinear regression will be used for calculate relative risk of abnormal event occurrence between each site and other sites. Risk flag on particular site will be reported when a significant result occur. Table of Content Summary 1. Background 3. Objectives 4. Study Design 5. Methodology 5.1 Restructure datasets according to CDISC 5.2 Algorithm 5.3 Model validation and generalization 5.4 SAS Programming 5.5 Dataset 6. Expected outcomes References Appendix A Appendix B 1.Background In clinical trials, quality assurance including site performance and data validity is the essential foundation of maximizing precision of trial results. Varies types of error may occur in all aspect in clinical trials: design error, procedural error, recording error, fraud and analytical error [1]. Any factors involved with these errors are considered as risks. Different monitoring methods can be allocated to detect and reveal specific kinds of risks in clinical trials: trial oversight committee, on-site monitoring and central monitoring. Traditionally, data quality of clinical trials is validated by on-site monitoring. On-site visiting is an expensive monitoring approach which take approximate 30% of total trial costs in pharmaceutical industry [2]. However, 84% of the pharmaceutical industry and 89% of Contract Research Organizations (CRO) still rely heavily on practices of on-site visiting [3]. Despite this current situation, little evidence has found that on-site monitoring has significant positive effect on bias reduction and precision improvement in clinical trials. Recently, Food and Drug Administration (FDA) [4] published â€Å"Guidance for Industry: Oversight of Clinical Investigations—A Risk-Based Approach to Monitoring.† In this guidance, FDA encourages greater use of centralized monitoring practices. Using these approaches, sites with higher risks of bias, errors and deviations can be identified remotely. By only visiting sites of concerns instead of 100% source data verification, costs and time can be reduced effectively. So far, many statistical methods have been developed to be employed in centralized monitoring, which are proved to be efficient and reliable [5-9]. These statistical methods form the cornerstone of risk-based monitoring. In clinical trials, time to event is commonly employed as endpoint to evaluate the efficacy of the treatment. Especially in cancer therapy trials, time to progression is served as tumor-assessment endpoint (when majority of deaths are unrelated to the disease) [10] or even primary endpoint. Any factors that may reduce the accuracy and precision of this kind of data – survival data – would lead to a biased trial result, and the interpretation of the result might become inaccurate or of no value. While conducting a multicenter trial, it is of vital importance to check the validity of data updated at intervals, to identify the sites of concern and correct actions of risk. Factors involved with survival outcome including missing data, illogical data and abnormal data, can be a potential targets for risk-based monitoring survival data. Presently, Clinical Data Interchange Standards Consortium (CDISC) [11] provides â€Å"standards to support the acquisition, exchange, submission and archive of clinical research data and metadata.† In advantage of CDISC normative data structure, especially Study Dara Tabulation Model (SDTM) and Analysis Data Model (ADaM), a data template can be established while the multicenter trial is ongoing. All data generated in the trial can be updated and restructured on the basis of the data template. This kind of formatted data structure provides great convenience for routinely data monitoring and validation. Meanwhile, once an algorithm for risk-based monitoring is generated, statistical model is build and the corresponding SAS program is coded, they can be applied to several trials and datasets which sharing the same monitoring target. 3.Objectives To establish an algorithm and a risk model for monitoring survival data, which is required to be capable of identifying trial centers with risk factors by revealing abnormal data; To generalize the algorithm and the risk model for application on clinical trials; To generate a reusable SAS program for application of the risk model. 4.Study Design Choose adequate metrics according to conventional monitoring targets, establish the algorithm and risk model, set appropriate criteria for risk flag. Apply the risk model on a real clinical trial dataset, identify risk sites. Compare the sites identified by model and sites with high risk known in advance, calculate sensitivity and specificity of the risk model. Generalize the risk model according to validation result, generate reusable SAS program for the risk model. 5.Methodology 5.1 Restructure datasets according to CDISC By implementation of Study Data Tabulation Model (SDTM), raw data will be sorted in formatted tabulations with observations of individual subjects. Attributes (name, label, type, length, description, etc.) of every metadata will be reset to meet SDTM conventions. And variables will be classified into corresponding domains. By implementation of Analysis Data Model (ADaM), data will first be structured into the subject-level analysis dataset (ADSL) formats. Subject-level variables will be specified to be ready for analysis. Specific variables will be calculated and formatted into Basic Data Structure (BDS) for site-level data analysis. CDISC template for risk model establishment is listed in Appendix A. All the original data will be structured in standardized formats according to this template. And this CDISC template will be reusable for future application. 5.2 Algorithm The statistical methods for different metrics to report risk flag are summarized in Table 1. Metrics: Monitoring targets for the risk model is chosen according to conventional monitoring practice. They will be missing randomization date, missing screening date, illogical date, censoring, death and tumor response. These kinds of data is involved with data integrity and data accuracy, and may has potential effect on survival data. Abnormal events in each target of every site will be counted and corresponding proportion will be calculated. Test for difference between proportions: Proportion metrics of each site will be compared with other sites by calculating t statistics and corresponding p-value. Sites with p-value (two-tailed) Poisson loglinear regression: For rare events (proportion metrics in sites are generally very low), Poisson loglinear regression will be implied to obtain point estimate and confidence interval (CI) of risk ratio (RR) in each site. CI of RR does not contain 1 will be considered as risk factor, and site will be marked by risk flag. 5.3 Model validation and generalization Apply the monitoring model on a real clinical trial dataset of which the risks have already known. Risk sites are expected to be marked with risk flag, and the opposite for sites without risks. Accuracy of the model will be tested by calculating sensitivity and specificity. In order to generalize the risk model for application on clinical trial data, proper metrics and corresponding statistical methods will be chosen to acquire higher accuracy and balance sensitivity and specificity. For example, if missing data proportions in sites are generally high, test for comparison between proportions will be used to identify risk site; however, if missing data proportion in each site is generally low, then missing data count will be considered as the appropriate metric and Poisson loglinear regression will be allocated. 5.4 SAS Programming Statistical software applied to this project will be SAS, version 9.3. All the procedures will be processed by SAS program. Macros will be utilized to make the program reusable. Flow charts of SAS programming logic are listed in Appendix B. 5.5 Dataset Dataset is from a real clinical trial data. Risk information of dataset is already known. Dataset will be used for external validation of the model. 6.Expected outcomes Establish a risk model for central statistical monitoring of survival data in clinical trials. Generate a SAS program reusable and applicable in pharmaceutical industries and CROs. Write an article for graduation. References Baigent C, Harrell FE, Buyse M, Emberson JR, Altman DG. Ensuring trial validity by data quality assurance and diversification of monitoring methods. Clinical Trials 2008 February 01;5(1):49-55. Eisenstein EL, Collins R, Cracknell BS, Podesta O, Reid ED, Sandercock P, et al. Sensible approaches for reducing clinical trial costs. Clinical Trials 2008 February 01;5(1):75-84. Morrison BW, Cochran CJ, White JG, Harley J, Kleppinger CF, Liu A, et al. Monitoring the quality of conduct of clinical trials: a survey of current practices. Clinical Trials 2011 June 01;8(3):342-349. FDA. Guidance for Industry: Oversight of Clinical Investigations—A Risk-Based Approach to Monitoring. 2013 August. Venet D, Doffagne E, Burzykowski T, Beckers F, Tellier Y, Genevois-Marlin E, et al. A statistical approach to central monitoring of data quality in clinical trials. Clinical Trials 2012 December 01;9(6):705-713. Pogue JM, Devereaux P, Thorlund K, Yusuf S. Central statistical monitoring: Detecting fraud in clinical trials. Clinical Trials 2013 April 01;10(2):225-235. Buyse M, George SL, Evans S, Geller NL, Ranstam J, Scherrer B, et al. The role of biostatistics in the prevention, detection and treatment of fraud in clinical trials. Stat Med 1999 Dec 30;18(24):3435-3451. Bakobaki JM, Rauchenberger M, Joffe N, McCormack S, Stenning S, Meredith S. The potential for central monitoring techniques to replace on-site monitoring: findings from an international multi-centre clinical trial. Clinical Trials 2012 April 01;9(2):257-264. Kirkwood AA, Cox T, Hackshaw A. Application of methods for central statistical monitoring in clinical trials. Clinical Trials 2013 October 01;10(5):783-806. FDA. Guidance for Industry: Clinical Trial Endpoints for the Approval of Cancer Drugs and Biologics. 2007 May. Available at: http://www.cdisc.org/CDISC-Vision-and-Mission. Appendix A Appendix B 1

Tuesday, November 12, 2019

The Blood Disorder Of Diabetes Health And Social Care Essay

You need glucose for respiration. For illustration when you exercise your musculuss need a batch of glucose. Glucose is a signifier of sugar and a chief beginning of energy hence the ground you need it to contract your musculuss etc. Glucose is composed of Hydrogen, Oxygen, and Carbon. Hence it can be called organic because it contains C. Glucose is transported by the cells in the organic structure ; every cell in the organic structure contains it. Ways you can take it in can change but usually and of course you can take it in through the nutrient you eat. Foods which contain saccharides will incorporate high degrees of glucose. After the organic structure has the saccharides, it breaks down the nutrient into energy. Energy as mentioned before is needed to make mundane things such as raising weaponries, legs, pess etc Low sums of glucose in the blood stream is called hyperglycemia. This can take to Diabetes. If you have a high degrees of glucose in your blood nevertheless, this may take to shots. To forestall these, your weight should be kept a close oculus on every bit good as what you eat. Glucose is processed, as mentioned below, in the liver. Hormones tell the liver to treat glucose, ( stored glucagon is turned into glucose to be released into the blood stream ) the glucose is so distributed to the organic structure depending on where you need it most.http: //www.geneticsrus.org/DNA/diabetes-glucose-regulation.gifIntroductionThe organic structure controls blood sugar degrees by let go ofing insulin to state the liver to change over glucagon into glucose which so is subsequently released into the blood. If the blood sugar degrees are excessively low so the pancreas release the endocrine animal starch which so tells the liver to change over surplus glucagon which is non needed back into glucagon for storage. Diabetess is the upset in which many people suffer from. There are two types of diabetes type cubic decimeter and type ll. Type cubic decimeter diabetes is when your organic structure is n't doing adequate insulin. Type ll diabetes is when your organic structure is n't utilizing the insulin decently in your organic structure. hypertext transfer protocol: //www.google.co.uk/imgres? imgurl=http: //static.howstuffworks.com/gif/diabetes-glucose-regulation.gif & A ; imgrefurl=http: //health.howstuffworks.com/diseases-conditions/diabetes/diabetes1.htm & A ; usg=__v8HDmmIwlesvzvJOeip_tbiaJWc= & A ; h=457 & A ; w=359 & A ; sz=29 & A ; hl=en & A ; start=0 & A ; zoom=1 & A ; tbnid=Yq3fJyAYITe9pM: & A ; tbnh=151 & A ; tbnw=119 & A ; ei=FTRBTcHbIoKwhAehoI3LAQ & A ; prev=/images % 3Fq % 3Dglucose % 2Bdiabetes % 26um % 3D1 % 26hl % 3Den % 26biw % 3D1259 % 26bih % 3D599 % 26tbs % 3Disch:1 & A ; um=1 & A ; itbs=1 & A ; iact=rc & A ; dur=281 & A ; oei=FTRBTcHbIoKwhAehoI3LAQ & A ; esq=1 & A ; page=1 & A ; ndsp=18 & A ; ved=1t:429, r:3, s:0 & A ; tx=38 & A ; ty=56Normally diabetes type cubic decimeter is an familial disease, but you can besides acquire it because of jobs in your immune system ( the ability of your organic structure to turn up, onslaught, and destruct sources ) , and environmental factors. hypertext transfer protocol: //diabeticremediesguide.com/wp-content/uploads/2009/10/Type_1.jpg For type 1 diabetes the hazard factors are ; get down ill in early babyhood ( at birth, at yearling age. Etc ) , early exposure to overawe ‘s milk in babyhood and non being breast Federal every bit good as an older female parent will give person a high opportunity of type 1 diabetes. Other hazard factors for type 1 diabetes are as follows ; fleshiness, sedentary life style ( non making adequate exercising will increase the hazards of fleshiness which so will take onto diabetes. ) Unhealthy eating wonts, household history and genetic sciences, increased age. If you are exposed to these hazard factors so you need to see your GP for a general diagnosings. hypertext transfer protocol: //www.clarian.org/ADAM/doc/graphics/images/en/9273.jpg Diabetes has symptoms but these symptoms are at that place if diabetes is n't treated for a long clip.The symptoms of type 1 diabetes are ;Excessive thirst – Because your kidneys are a filter, they take out the glucose in your blood watercourse and recycle it for your organic structure to utilize, but if there is excessively much glucose in your blood so your kidneys can non take out all the glucose in your blood so the glucose that is left over it out in to your urine by your kidneys. For glucose to be â€Å" dumped † into your piss, more H2O demands to be taken out of your kidneys in order to bring forth piss, which consequences in desiccating. ( http: //www.ehow.com/about_5340904_diabetes-make-thirsty.html # ixzz15chIQ5Wn ) Blurred vision – Some people have glucose constructing up in the lenses of their eyes, this can ensue in bleary vision if the individual is undiagnosed. Tiredness – If glucose is n't modulating around your organic structure so you may experience tired because you need glucose to bring forth simple undertakings such as raising up your arm or speaking. If left for excessively long so even respiration would be had to treat, this will ensue in decease. Infections such as thrush and annoyance of the venereal countries, and skin annoyances caused by over growing of barm on the tegument. Increased appetite – If glucose is low in the organic structure so the organic structure feels a demand to eat more for more energy, this consequences in increased appetency over a long period of clip. Increased production of piss during the twenty-four hours and dark – Besides explained above, the extra glucose demands to be taken out of your organic structure and this is done through your piss, because your organic structure needs to maintain acquiring rid or glucose, urine demands to be produced therefore the ground why your urinating so frequently. Loss of weigh- if glucose is n't used decently so the organic structure is n't hive awaying any glucose either ; this will ensue in the loss of weight as glucagon is besides known as fat. Another ground will be because insulin is n't working decently so that ‘s why animal starch is used to state the liver to change over glucagon which is stored glucose back t glucose so that the organic structure can work decently. Other infections of the tegument ( yeast infections and furuncles etc )Diagnosiss of Type 1 diabetes.There are many types of ways that diabetes type 1 can be diagnosed. The preferable trial is the Fasting plasma glucose trial. The fasting plasma glucose trial is a trial which measures blood glucose degrees after a fast. Fasting stimulated the release of the endocrine glucagon. Glucagon tells the liver to change over animal starch back into glucose to let go of it back into the blood. When person does n't eat anything for a long clip so the organic structure needs something to do certain it has energy to travel about so the occupation is done by glucose. In people who do n't hold diabetes, the pancreas will observe the extra glucose in the blood and will let go of the endocrine insulin. Insulin does the antonym to glucagon, it tell the liver to change over the extra glucose back into animal starch for storage. In person that does hold diabetes type 1 ; the pancreas will non let go of insulin in order to state the liver to change over glucose back into animal starch for storage and as a consequence, the blood will still hold extra sums of glucose.http: //www.handsonhealth-sc.org/images/A/fasting_diabetes.gifBring arounding and Treating DiabetesDiabetess can non be cured. It can merely be controlled to an extent which allows your organic structure to map as if you did n't hold diabetes. Obviously there are some limitations that a diabetic should follow, but in the average clip there are possible interventions such as insulin shootings. First of all the purpose of physicians should be to be able to maintain the blood glucose degree near normal. This is done by insulin shootings which usually after a piece of cognizing that you have diabetes should be done at place. The patient injects it self with insulin as a tablet can non be taken because the organic structure does n't absorb insulin via the backbones. Most people have 2-4 injections of insulin a day.http: //www .mediject.com/images/photo_how_products.jpg What is Insulin? hypertext transfer protocol: //www.3dchem.com/imagesofmolecules/Insulin.jpg Insulin is a endocrine which is released by the pancreas for when the blood glucose degrees are detected to be excessively high. Insulin is sent to the liver to state the liver to change over the extra sum of glucose in the blood back into animal starch for storage.On the top,insulin in the organic structureHow is Human Insulin made?The utile cistron is cut from a human Deoxyribonucleic acid. ( In this instance insulin. ) This is preceded utilizing enzymes. Particular enzymes cut peculiar spots of DNA.http: //www.bbc.co.uk/scotland/education/bitesize/standard/img/biology/genetic-eng.gif Enzymes are so used to cut the Deoxyribonucleic acid or a bacteria and so the human cistron is inserted The bacteri um is so adult and looked after until they are all bring forthing human insulin. This is a speedy manner of bring forthing human insulin besides this type of insulin can be produced on a big scale.http: //www.littletree.com.au/images/dna19.jpg hypertext transfer protocol: //www.google.co.uk/imgres? imgurl=http: //static.howstuffworks.com/gif/diabetes-glucose-regulation.gif & A ; imgrefurl=http: //health.howstuffworks.com/diseases-conditions/diabetes/diabetes1.htm & A ; usg=__v8HDmmIwlesvzvJOeip_tbiaJWc= & A ; h=457 & A ; w=359 & A ; sz=29 & A ; hl=en & A ; start=0 & A ; zoom=1 & A ; tbnid=Yq3fJyAYITe9pM: & A ; tbnh=151 & A ; tbnw=119 & A ; ei=FTRBTcHbIoKwhAehoI3LAQ & A ; prev=/images % 3Fq % 3Dglucose % 2Bdiabetes % 26um % 3D1 % 26hl % 3Den % 26biw % 3D1259 % 26bih % 3D599 % 26tbs % 3Disch:1 & A ; um=1 & A ; itbs=1 & A ; iact=rc & A ; dur=281 & A ; oei=FTRBTcHbIoKwhAehoI3LAQ & A ; esq=1 & A ; page=1 & A ; ndsp=18 & A ; ved=1t:429, r:3, s:0 & A ; tx=38 & A ; ty=56 Above, the image is demoing how familial technology of bacterium occurs.How is Human Insulin taken by Patients?As insulin is non collected from the backbones, the signifier it has to be in can non be a pill. This is why the lone manner the insulin can be inserted into the organic structure has to be through an injection so that it goes straight into the blood.Ethical IssuesThere are many ethical issues that people are concerned with.Using insulin from hogs ;Doctors used to utilize insulin made from hogs because the insulin was similar to human insulin. Soon utilizing insulin from hogs was non a good thought as vegetarians and vegans could non be treated with insulin that came from animate beings. Religion ; Religion as we know it today poses a batch of jobs with all kinds of societal issues in this instance Muslims. Islam does non let any signifier of consumption of â€Å" hogs † so utilizing insulin from hogs was ne'er traveling to work. Animal inhuman treatment ; There were a batch of studies proposing that whilst a batch of people were seeking to factory farm hogs because there was a large demand for insulin. This would ensue in animate being inhuman treatment and the carnal rights militants to get down protesting. Immune system ; the immune system can really reject insulin made from hogs this would be truly bad for the patient and they will finally decease of diabetes.Familial technology:Producing insulin by bacteriums can truly intend there could be complications. Doctors do n't hold an first-class apprehension of how the organic structure works so there could be something that goes incorrect. Besides, there may be long term effects that we have n't seen yet so we should hold a clear apprehension of what the best possible intervention for diabetes is.Grafts:A individual about to decease can donate their pancreas to person who is diabetic ; this may ensue in many complication ‘s and people are scared that organ Mafias will get down to howl once more. Other than that faiths may be against surgery or some faiths may non O.K. of the thought of holding other variety meats â€Å" set † in them. hypertext transfer protocol: //www.dailymail.co.uk/news/article-1338766/Kosovos-PM-Hashim-Tha-mafia-boss-stole-human-organs-Serbs.htmlAlternate TreatmentsA common medicine that is used alongside a healthy life manner is metformin. It lowers blood glucose by diminishing the sum of glucose your liver releases into the blood watercourse. For type 2 diabetes, by utilizing up the glucose that your liver releases into your blood watercourse you wo n't necessitate every bit much insulin in your organic structure as you would hold needed if you had a higher blood sugar degree. This is a truly good manner to command your blood sugar degree when your organic structure does n't do insulin to state the liver to change over the extra glucose.Genetically Engineering Human DNA ; Ethical IssuesThere are no uncertainty many pros of genetically technology human Deoxyribonucleic acid to bring forth human insulin but in fact there are some cons to it every bit good. For illustration, if scientist can mo dify DNA ‘s to alter a manner a organic structure works or modify a Deoxyribonucleic acid to alter a manner something looks so people are traveling to desire to utilize this techniques to modify other people DNA ‘s for things like, oculus coloring material, hair coloring materials, tallness, illnesses etc. This may ensue in interior decorator babes. This can take to hone ‘children ‘ but besides favoritism and struggle amongst people which have possibly non been genetically modified to alter the manner they look.Experiment:Method: First we had to make full in a beaker with poached H2O. Then we had to put the trial tubing which contained the urine sample inside the beaker. We so had to add the Benedict solution to the trial tubing and delay for the reaction to take topographic point. For sample 1 the urine trial sample changed coloring material after adding the Benedict solution. This shows us that the Cu sulfate has reacted with the glucose to organize Cu oxide. This is when the urine samples change from yellow to orange. This occurred in all the samples from 1 boulder clay 3. For the clinix sticks, if they started out as pink so in order for them to hold sugar in the piss they have to be changed to purple. Again the samples which made the clinix sticks change coloring materials were samples 1, 2 and 3. For samples 3 and 4 the colors, ( after we added the Benedict solution ) did alter coloring material and stayed the same. It was easier to utilize the clinix sticks as all we had to make was to do certain the colored piece of the sticks touched the urine sample. For the Benedict solution we had to do certain the H2O in the beaker was the same temperature as the remainder of the times we used the beaker and in order for this to work we had to do certain we would heat up new H2O every individual clip in order to hold a just trial and do certain it was the same temperature without holding to utilize a thermometer. This method was both non environmental friendly ( as we had to regenerate the H2O 5 times ) and it was inconvenient, nevertheless it was necessary to make the experiment utilizing two different methods to see which one was more effectual. It was more likely for Mr A, Mrs Y, and Mr X to hold been diagnosed with diabetes because Mr a had a sample to prove for diabetes and he was shown to hold diabetes this can be true as he is over the age of 40 in which after a certain age ( for type two diabetes ) in this instance is 40, the symptoms of type 2 diabetes occur. As Mr A has passed this age so it more likely for him to of been diagnosed with diabetes type 2 alongside the fact that he has a brother who has type 2 diabetes. Mr A has besides fasted before the trial which makes the trial reliable. Mrs Y besides has a high opportunity of being diagnosed with diabetes type2 because she has a BMI of 40 which is really high which may intend she is corpulent and she is 45 which is over the age that symptoms usually develop. She besides did fast before the trial which makes it much more dependable than person who has n't fasted. She besides has a high hazard or holding diabetes because her pa had type 2 diabetes. Mr X is another patient which we think may hold been diagnosed with diabetes because ethnicity and BMI. He has a BMI of 33 which is rather high and he ethnicity is black Nigerian which are all hazard factors of holding type 2 diabetes. Both Ms B and Miss Z have a opportunity of developing diabetes when they are approximately over 40.As both of them did n't fast before the trial, we can non be certain of the consequence and hence count it as undependable. The ethnicity of Miss Z means that she has a hazard of developing type 2 diabetes and the fact that Ms B has polycystic ovaries besides gives a opportunity that diabetes type 2 can be developed at a ulterior age in this instance 40 or over. Introduction: hypertext transfer protocol: //savvyhealthfitness.com/wp-content/uploads/2009/01/diabetes_type2.jpg Diabetess type II is a bit different to type I. The Same variety meats and endocrines are included but the jobs are different. In type I diabetes, your organic structure does n't do any insulin at all there Gore in type II your organic structure does do insulin but it is n't used decently. You can develop diabetes type II because ; Your organic structure does non do adequate insulin or The cells in your organic structure do non utilize insulin decently and consequences in your organic structure necessitating more insulin than normal. Diabetess type II, usually develops in grownups over the age of 40. It can besides develop in people if they are corpulent or fleshy, triping over wellness jobs on the manner.Symptoms of Type II diabetes are:There are four common symptoms and they are: -Being thirsty frequently – Being tired -Urinating frequently -losing weight Urinating and being thirsty nexus because if your glucose degrees are excessively high so the glucose leaks into your urine and takes excess H2O though your kidneys which so consequences in your organic structure non holding adequate H2O and you finally get down experiencing thirsty.Hazard factors for Type II diabetes:-Obesity ; as we mentioned before, type I diabetes can develop based on environmental factors. The more fat you have in your organic structure the more opportunity you have of your organic structure developing insulin opposition. Fat cells are non able to have bids and be accepting to insulin whereas musculus cells are. So the more fat the more fat cells, the more fat cells there are the more opportunity you have of developing insulin opposition. -Genetics and household history of diabetes ; if one or more of your household members have diabetes type II, so you are in a greater hazard to develop it. If you are African American, Alaskan indigen, Alaskan or Native American, you have an higher opportunity to develop it.http: //medicalimages.allrefer.com/large/glucose-in-blood.jpg -Increased age ; will higher your opportunity of developing Type II diabetes. Scientists argue that the pancreas age with us and does n't work every bit good and in order as it used to. It does n't pump insulin every bit good as it used to. Another ground why age may lend to type II diabetes may be that the cells age and they are more insulin resistant. Gestational diabetes develop in pregnant adult females and the bulk of the adult females who develop Gestational diabetes during gestation besides develop type II diabetes subsequently on. Diagnosiss of Type II diabetes: hypertext transfer protocol: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyOQSOKCq8j49dA680ORCjvLqxR0XhhTZ5c4p0hQY5m8xO8dtXjwqHWyiRhBF4mBHVh98aS03saPDgo7Otjx6G705vjuprySSTNwBnQzCDjoWWD0MyZMW0URn3kMBktYLstV-Enc0wdCcB/s400/insulin+test.jpg Type II diabetes can be diagnosed by utilizing the fasting plasma glucose trial. Often, urinanalysis can be performed on samples of piss. The fasting glucose trial will be taken after you ‘ve non eaten for at least eight hours. There is besides a random glucose trial hence the name is indiscriminately taken at anytime though out the twenty-four hours. If a definite diagnosings can non be made, so you will hold a glucose tolerance trial to mensurate how your blood degrees change. This is after you swallow a sugary drink. Before holding this trial, it is barbarous that you fast nightlong.Treating Type II diabetes:As mentioned before, diabetes can non be cured. Alternatively it can be treated. Normally purposes of handling type I or type II would be to convey blood glucose degrees back to normal once more. Treating diabetes will intend that your symptoms will ease which will do you experience better but you would still hold to be careful about what you take ( eat or drink ) and long term complication in your organic structure. Doctors have proven that blood glucose degrees id irregular ( excessively high or excessively low ) have an consequence on the possibility that you will develop complications such as bosom disease. Blood glucose degrees are monitored by trials. You usually have a blood trial that is repeated over 2-6 months. This trial looks are your ruddy blood cells as glucose attaches to them to be circulated around the blood watercourse. By this trial you can acquire an mean degree of glucose in your organic structure over 2 months. Obviously the glucose in your blood. The intervention is so designed to take to take down your blood glucose degree by medicine ( which may alter and differ as your blood glucose degrees is higher or lower. ) hypertext transfer protocol: //www.diabeteshealth.com/media/images/article_images/6240.jpg Alongside medicine, the most of import intervention is lifestyle, commanding your weight, dieting and most important- physical activity. Diabetes type II is a life style caused disease largely of the clip which means you can command it by the manner you live your life. Fat, sugar and salt are cardinal things you should non eat as a diabetic, as ever eating fruit, veggies and nutrient high in fiber will non merely profit you in being a diabetic but it will besides profit you in cardiovascular diseases, malignant neoplastic disease and many more jobs you may confront if your eating wonts will take on to fleshiness, or being overweight. If nevertheless you are already overweight, so you need to desperately speak to your dietician which will give you more information on this. Last regular physical activity will profit you in many easy. 30 infinitesimal day-to-day exercising at least 5 times a twenty-four hours is highly of import and if vigorous plenty, will be effectual plenty every bit good. Cycling, dance, swimming, and jogging will all be adequate. If after altering your lifestyle, your blood glucose degrees are still high so medicine is required. Firstly insulin injections are normally the most common type of medicine used. As mentioned in type I, insulin can non be taken by oral cavity as juices in the tummy which are used for digestive intents are destroyed by the juices in the tummy. A medicine type besides tries to cut down the sum of the endocrine glucagon to be releases in to your blood watercourse to halt insulin from working. Both type of diabetes can be highly unsafe and it is of import that it gets treated every bit shortly as possible.Glossary:– Glucose: besides known as sugar, is needed for all types of procedures such as respiration. No populating being can populate without it. It is strictly energy. -Glycogen: is the endocrine that tells the liver to change over extra glucose into glucagon. – Glucagon: is the substance that is stored glucose ( fat ) -Insulin: is the endocrine that tells the liver to change over glucagon into glucose to be released into the blood watercourse. – Diabetes type I: is when you body does non do adequate insulin in your organic structure hence why the blood glucose degree is usually low. -Diabetes type II: is when your organic structure does do insulin but does n't utilize it decently and becomes insulin resistant which means that the organic structure does non react to insulin no more. – Hyperglycemia: Large sums of glucose in the blood stream.

Sunday, November 10, 2019

Novel “Unwind” Essay

In the novel, Unwind, three teenagers embark on a journey full of mischief, excitement and tragedy. The three main characters have their own agenda in the novel. Risa is orphan who is being unwound due to cutbacks in budget. Lev is an thirteen year old tithe who’s main purpose in life was to be unwound once he turned thirteen. Lastly, Connor is fifteen year old trouble maker who is being unwound due to the fact that his parents have grown sick and tired of his negative behavior. They all show that in the end that life is sometimes a fight for survival. In the beginning Connor runs away from home because he doesn’t want to be unwound. While Connor is running away from the police on the interstate, he pulls Lev out of a car and takes him hostage in order to slow down police. As this happens, Risa’s bus crashes due to Connor’s antics and she escapes the grasp from the people trying to unwind her. When the three finally get away, Lev is hell bent on getting revenge Connor for kidnapping him. When the three teens hide in a local high school, Lev sneaks away from the pack and tells the local authorities about the runaway unwinds. When the police enter the school and the fire alarm is pulled, Risa & Connor have to make a last second escape from the cops. With the help of a teacher, they find help in a local antique’s shop owner named Sonia. Sonia helps Risa and Connor, by letting them stay in her store basement where they meet Roland, Mai, and Hayden (other runaway unwinds). Sonia tells them that their stay is only temporary and when their time is up they are shipped different safe houses. Connor & Risa hate Roland, for he is a power hungry bully with nothing to lose. After Christmas, all of the kids who are stationed in the safe houses, are put in airplane crates and shipped to â€Å"The Graveyard†. In the graveyard they meet The Admiral who protects unwinds until they turn eighteen, then he lets them go. When things get out of hand, the thousands of kids being stationed in â€Å"The Graveyard†, make an attempt to kill The Admiral. All of the teenagers believe that he wants to sell them for their parts. When The Admiral almost dies, Roland, Risa, and Connor fly him to a local hospital where Roland turns them all into the authorities. At the Harvest Camp, Connor is recognized among the many teenagers as the  Ã¢â‚¬Å"The Akron AWOL†. This is the name given to him for his actions on the interstate in Akron, Ohio. While in the Harvest Camp, Connor sees Lev, and is surprisingly overjoyed. Though Connor does not know that Lev is there for his own hidden agenda. When Connor’s day comes to be unwound, it’s a mournful day at the Harvest Camp. Once Connor enters the doors of the Unwind Medical Bay, bombs go off. Suicidal bombers known as clappers blow up the medical bay and Connor comes limping out without an eye and badly wounded. Risa, who was playing in the band on top of the medical bay. To everyone’s surprise, Lev is one of the bombers, but he refused to make himself go off. Instead he runs into the medical bay and helps pull the other’s out including Risa. When Connor wakes up with only vision in one of his eyes, he figures out that someone has given him a new name. He also notices that the new replacement arm is Roland’s. Risa is paralyzed from the waste down, but is happy to be alive. Lev is in a Juvenile detention center for having traces of nitroglycerin in his blood (relating him to the suicide bombers). In the end, Connor and Risa both go back to â€Å"The Graveyard†, where they help other numerous unwinds escape from their death. Due to Lev’s antics at the Harvest Camp, the government changes the unwind ages from 13 through 18, to 13 through 17.

Friday, November 8, 2019

Dunkin Donuts Plan Essay Example

Dunkin Donuts Plan Essay Example Dunkin Donuts Plan Essay Dunkin Donuts Plan Essay The Bright Agency Roger Bright- Account Executive Sara Smith- Ad Copy Director Ashley Edwards- Art Director Michelle Taube- Media Director Katie Briggs- IMC Media Sales Director Jennifer Garriques- Research Director Robert Compton- Research Director Executive Summary Our campaign with Dunkin’ Donuts sets out to re-brand the company, reflective of a company thats expanding. The campaign allots $35,000,000 for the course of a calendar year, specifically January 1, 2007 through December 31, 2007. Our goal is to generate more revenue and claim more market share in the coffee house sector. We feel this can be attained by a vigorous national campaign. This campaign will entail advertisements on all the major media facets. Our target audience consists of middle class adults. Characteristically, these middle class adults earn between $40,000 to $100,000 yearly. An increase in coffee sales is a paramount goal of our campaign; these older adults are the best audience to go after. Our campaign will also research the target audience via surveys concluding on how strong the customer base is and possible potential new target audiences. The Dunkin’ campaign will rely heavily on a nationalized television, radio, newspaper, and outdoor advertising plan. The television ads will be featured generally on the cable networks as well as network channels. We will position our ads on programs that are focused towards our target group of middle class adults. The same strategy will apply when positioning our ads on television, radio, and in the newspaper. Other alternate media we will use are outdoor advertisements. We will use around $33,000,000 on advertising. Measuring the effect of our campaign is also important. It will occur on a quarterly basis. Measurements will be done at these times so that Dunkin’ Donuts can reflect its sales along with the effectiveness of our campaign. This will be done so by viewing television ratings and checking circulation. Table of Contents Executive Summary Table of Contents Campaign Overview Situational Analysis SWOT Analysis Target Market Analysis Objectives Media Objectives Media Tactics Media Scheduling Creative Objectives Measurable Objectives Budget Analysis Advertising Tactics Sales Promotion Tactics Public Relations Tactics Evaluation Appendix A– Radio/Television/Outdoor/Newspaper Ads Appendix B– Sales Promotions Appendix C- Public Relations Sources 3 4 5 6-8 9 10 11 12 13-15 16 17-18 19 20 21-22 23-24 25-26 27 28-36 37-38 39-40 41 Campaign Overview The Bright Agency was delivered the challenge of creating a new advertising campaign for Dunkin’ Donuts to match the type of massive expansion the company is about to undertake. Our agency was given $35,000,000 to complete the task, of which we devoted the $3. 5 million towards a healthy contingency. Our research and efforts are in hopes of increasing the awareness of a soon to be snack food and coffeehouse giant. Situational Analysis Company Dunkin’ Donuts is a doughnut franchise owned by a parent company, Dunkin’ Brands. Dunkin’ Donuts was founded in Quincy, Massachusetts by Bill Rosenberg in 1950. Dunkin’ Donuts has since been a staple of the snack food sector in the New England geographic market. Dunkin’ Donuts boasts quality doughnuts and pastries, as well as a delicious line of coffee and espresso blends. Today Dunkin’ Donuts dominates the snack food sector and is increasingly making its mark on the coffee house sector. Market and Industry The restaurant industry, particularly the snack food and coffee house industry is one that is consistently profitable. As it stands it takes around 1/3 of the American dollar spent on food. The restaurant industry will gross on average $1. 4 billion daily. The restaurant industry has had to adapt to the growing demand for healthier food choices. Nonetheless the restaurant industry is forecasted to increase over five percent in the next year and make up four percent of the gross domestic product (GDP). The coffee house sector accredits its boom in popularity largely in part to the surge of Starbucks in the late1990s. Since then it has continued to do well in generating high revenue. Statistics show that over 77% of Americans consume some form of coffee beverage. That overwhelming statistic is indicative of the sales boom of the coffee house sector between 2000 and 2005. During that period the coffee house sector developed larger and faster than any other sector in the restaurant industry, citing a 157% increase in sales. The coffee house sector is only expected to grow. Market analysts suggest another 125% increase over the next five years. Situational Analysis Brand The Dunkin’ Donuts franchise rests its name on its doughnuts, but has seen much success with its coffee sales. Over the course of the last decade, Dunkin’ Donuts has produced a quality line of espresso drinks and coffee blends that have led Dunkin’ Donuts to the number one spot in coffee-by-the-cup sales. Dunkin’ Donuts also offers other bakery delicacies, breakfast sandwiches, cold drinks, and deli sandwiches. The Dunkin’ Donuts website: www. dunkindonuts. com provides information on company news, franchising, nutrition, and also allows consumers to order Dunkin’ Donuts products online. The brand has done well particularly well in its home base in the Northeast. The brand is planning expansion in the West and South. Dunkin’ Donuts is virtually unknown in these geographic markets. Consumer Dunkin’ Donuts target customer is the middle class American, both males and females, ranging in age from 18-45. Their salaries range from $40,000 to $100,000 annually. They are coffee enthusiasts, mainly people on the go, and some families. The ideal Dunkin’ Donuts consumer is a working professional, with a family. They are generally in their thirties and enjoy a good coffee drink and occasional doughnut before work to get their day started. The Dunkin’ Donuts consumer is practical and unappreciative of red tape or fancy marketing ploys. Situational Analysis Competitive The restaurant industry is one that is in constant competition, with trends that tend to vary. There will always be persistent competition between sectors (i. e. fast food vs. table-served restaurants; snack food vs. health food, etc. ). Advertising is the paramount step in distinction from the competition. The coffee house sector has become one of the largest growing in food service. The competition does not just start and end with nationalized coffee house chains, but also includes the smaller local coffee house businesses. These â€Å"mom and pop† coffee house endeavors appear more and more in smaller localities as well as large market cities. Dunkin’ Donuts receives the most competition from Kripsy Kreme, Starbucks, and McDonalds. These three brands share the market with Dunkin’ Donuts in the sectors of snack food restaurant, coffee house, and breakfast foods respectively. Since Dunkin’ Donuts holds as the largest distributor of coffee-by-the-cup, they will increase their focus on their coffee beverages. In the most cut and dry terms, Dunkin’ Donuts and Starbucks can expect a healthy rivalry in the decade to come, especially with Dunkin’ Donuts expanding to the West, which houses Starbucks. While McDonalds has dominated the fast food sector and does not appear as obvious competition, Dunkin’ Donuts poses an indirect threat to the McDonalds breakfast line and vise versa. The Dunkin’ Donuts franchise will triple its number of franchises to over 15,000 stores, which will surpass most fast food chains. Competition will surely be created out of such a big expansion. SWOT Analysis Strengths: 1. Dunkin’ Donuts has a reputation for brewing high quality coffee for more than five decades 2. Dunkin’ Donuts is America’s largest retailer of coffee-by-the-cup, serving nearly 1 billion cups of brewed coffee each year. . On an average day, Dunkin’ Donuts sells more than 30 cups of freshly brewed coffee each second. 4. Dunkin’ Donuts uses 100% Arabica coffee beans and has its own coffee specifications, which are recognized by the industry as a superior grade of coffee. 5. Dunkin’ Donuts serves nearly 1 billion cups of brewed coffee every year or approximately 2. 7 million cups a day. 6. Dunkin’ Donuts mails coupons to their customers. Weaknesses: 1. Dunkin’ Donuts uses media to advertise while Krispy Kreme has never spent any money on advertising. Opportunities: 1. Franchises available. 2. The opening of new stores. Threats: 1. People wanting to eat healthier (low calorie/low carb). 2. Starbucks entry into breakfast sandwiches. 3. McDonalds gourmet coffee. Target Market Analysis Our target audience will specifically be made up of males and females ranging in age from 18-45. The middle class will account for up to 45% of all Dunkin Donuts’ purchases. A large part of our goal for this campaign is to increase coffee sales, and according to statistics these are the people who drink coffee the most. Our target audience will earn in between $40,000 and $100,000 annually. A large part of this demographic will come from family units. Our main focus goes towards people on the go to get you in and out as fast as possible. A Dunkin’ Donuts typical customer is like John. John is in his mid-thirties. He is a working professional with three young children. He enjoys watching sports and working out in his free time. John likes to get his day started with a double espresso latte, giving him energy to get through the morning. Every Sunday, John takes his kids to Dunkin’ Donuts to enjoy a light breakfast before their little league games. Objectives Marketing Our marketing objective is to increase our sales by a substantial amount, ranging from 12 to 15% over the course of January 1, 2007 to December 31, 2007. This is going to be achieved through an increase in the reach and frequency of our advertising and publicity efforts. We want to attract new customers in the target audience of middle class adults, and turn them into repeat customers. If we can expand our consumer base by 5% and thus realistically generate ten dollars more per year from each new customer, it would result in a large growth in revenue, well worth the increased exposure costs. Advertising Our objective is to increase the awareness of our national campaign among our targeted audience that is made up of male and females between the ages of 18-45 years old (middleaged corporate), by 12-15% from January 1, 2007 to December 31, 2007. According to our statistics, 25-34 year olds are who drink coffee most. Our target audience will earn in between $40,000 and $100,000 annually. Middle class makes up about 45% of all Dunkin’ Donuts purchases. Media Objectives Our suggested goal within our campaign comprised of nationalized television, radio, and outdoor print advertisements was to reach about 85% of our target market. That target market consists of middle aged and middle class consumers. Our research has cited that these are the people who frequently drink coffee. We intend to use various media facets, pulsing in more profitable months with higher frequency, than in our low months. The focus of our advertisement is to create awareness of Dunkin’ Donuts, with special focus to their coffee line. We feel this is the best way to generate the sales towards our goal of at least a 12 to 15% increase in sales. Media Tactics Outdoor ($1,000,000) Outdoor advertising can persuade commuters to impulse buy Dunkin Donuts. We plan on attracting the eye of commuters by using bright colors and catchy phrases. Billboards will be placed in locations such as Texas, Arizona, California, and Colorado. These locations were specifically chosen since we are expanding our franchises into new markets. Newspaper ($3,023,380) Newspapers are used in our campaign because of their reach. We will be using inserts in national newspapers because it will give us more control in reaching our target audience. By providing full color inserts in the Sunday papers, we will not only reach our target audience, but broaden it as well, by catching the attention of potential customers. Another notable aspect of newspapers is the frequency in which they are distributed. By using a national newspaper such as USA Today; we can not only broaden our reach, but also the number of times readers are exposed to a specific Dunkin’ Donuts advertisement. It would be ideal to place these advertisements in the food and beverage, or dinning sections of the fore mentioned paper, but depending on its distribution and relation to our target market other sections may open up. Newspapers also allow for the ever needed public relation story, by getting articles printed that deal with our brand and efforts we can not only keep the consumer up to date on our current state, but also build up our brand image. Through the use of these tactics and a correct circulation measurement needed to make sure we have our target market in mind, newspapers seem to be one of our top means of distribution for the cost. Media Tactics Radio ($2,361,665) In reviewing our campaign, collectively, we have determined that radio would be one of the better options to go with in means of advertising. We find it would be beneficial to use radio spots that are generally 15 to 30 seconds long in a sense that they will be short and to the point. The most effective time slot for our kind of advertisements would be early morning and evening, giving the working person more incentive to stop by a Dunkin’ Donuts on their way to and from their work place. These ads should be placed on syndicated radio programming as well as filler in between local radio programming. The use of these advertisement spots will hopefully increase revenue in two of our peak times. The commuters going to work in the morning and the commute back from work in the late evening. Media Tactics Television ($26,718,945) Cable Television (TBS, Food Network, and ESPN) Cable television is a media source that allows Dunkin’ Donuts to directly target the consumers on specific stations. Dunkin’ Donuts finds this as a useful technique because of its ability to provide high reach and high ratings. Cable television is a reliable source that will help Dunkin’ Donuts advertise directly to the consumers. The airing of Dunkin’ Donuts advertisements will be during the hours of 5 to 10 a. m. nd then from 5 to 10 p. m. These time spots will help Dunkin’ Donuts not only achieve high ratings, but guarantee that the customers are getting exposed to the advertisements. The following is a list of television shows that will be advertising for Dunkin’ Donuts: TBS-during movies for adults and children; Food Network-any cooking shows during the times specified to reach adults; and ESPNduring sport shows and games to reach the male audience. Since Dunkin’ Donuts is a national campaign, advertising on cable television will allow us to not only reach our target audience more but expand to potential customers. Network Television (CBS, NBC, FOX, ABC) A television network is a distribution network for television content where a central operation provides programming for many television stations. Dunkin’ Donuts advertisements will be aired during the hours of 5 to 10 a. m. and 5 to 10 p. m. ; reaching our target audience who will be considering breakfast options for that day or the next. Media Scheduling High The months of January, February, March, November and December are deemed our â€Å"high† months. This means we can expect a higher volume in sales during these months. Advertisements centered around holiday promotions need to have a higher frequency and reach. Holidays generate spending; therefore the brunt of our spending must be dedicated to these months. Medium April, May, September and October are considered our medium months. We can expect a steady patronage from our target market in these months. These are deemed our medium months for lack of heightened spending. However, the months of September and October are especially crucial for advertising due to new seasons of television programming. Advertising on the right shows at the right times will hopefully propel our medium months into high months. Low June, July and August are considered our â€Å"low† months. This part of the fiscal year we can expect a slight decline in patronage. We will spend less money this month to avoid waste. Families are a large part of our target demographic, and since families take these times to vacation, we feel strong advertising will be ineffective. Television networks usually show their reruns during the summer months also. Creative Objectives Client Dunkin’ Brands Inc. : Dunkin’ Donuts. Our client Dunkin’ Donuts is a snack food sector giant that has enjoyed major success out of the New England area and East. Project Dunkin’ Donuts is currently in the works for a mass expansion. They are in the works to be one of the largest food service chains in the country; tripling their stores to 15,000 nationwide. The company is in need of serious brand awareness to go along with its new nationalizing expansion. Background/Overview Our campaign suggests marketing towards middle aged, middle class adults (incomes ranging from $40,000 to $100,000). Typically, this demographic is heavy coffee consumers. Our advertisements will give a lot more focus to coffee products in the future and present Dunkin’ Donuts as a practical, â€Å"non-trendy† choice for â€Å"middle Americans† for snacks and coffee. Objectives Our objectives are to stand out from other coffee house and snack food chains. We will also convey messages that express practicality, quality, speed, and good service. We wish to give coffee drinkers a practical place to get a snack and coffee that doesn’t have all the bells and whistles of the leading coffee competitor, Starbucks. Creative Objectives Executions We plan to advertise with a healthy nationalized campaign. We will implore the usage of television, radio, print and outdoor media. We will advertise using the pulsing technique, which will give more focus to higher volume months (i. e. November, December). Coupling these methods with a great public relations campaign will produce brand awareness, thus increasing sales. Measurable Objectives Being able to measure success is important to the client, and to us, the Agency. Obviously, the best way to measure an advertising campaign’s successes is to see if the sales goals were met throughout the fiscal year. If we can meet our goal of invoking awareness, specifically Dunkin’ Donuts coffee line, we hope to increase company sales 12 to 15%. In order to be aware and accountable for the success of our advertisements we will stay current with circulation and Nielsen ratings to ensure our advertisements are reaching our target demographic with the best media vehicles possible. Budget Analysis When given our budget of $35,000,000, the majority of that was spent on the visual aspects of advertising, mainly being television advertisements. Our group as a whole decided to go for the visual aspect in this generation of time. Visual advertising has more of an effect on the target audience as a whole. Almost half of our budget was used on this specific medium. The next largest portion of our budget went strictly to radio advertising. This medium would be beneficial to our products market in a sense that a majority of Dunkin’ Donuts customers are working class professionals and typically stop in to get their every day coffee and/or doughnuts. Another portion of the budget was used on our outdoor advertisements and newspapers. Collectively, our group has giving outdoor advertisements about one million dollars towards billboards. As for newspapers, it was decided that a newspaper insert would be included in every Sunday national newspaper. The rest of our expenses consisted of making Dunkin’ Donuts t-shirts and a universal coffee mug. The coffee mugs and t-shirts were very inexpensive to provide and sell to get money back to Dunkin. The remaining amount of money, around $2,000, is used solely for what ever cost differences there may be. Advertising Tactics Slogan Our slogan is Delightfully Dunkin’. This slogan is showing consumers that our products are delightful and will steer people into wanting to consume our product. We wanted to use a slogan that made our products more appealing to the customer. The alliteration of the words Delightfully Dunkin’ makes the slogan catchier. Radio The purpose of this ad was to convey a message to the public that Dunkin’ Donuts products are always ready to go at any time for the convenience of every customer. Using a short and sweet message to the consumer with a little humor involved is a creative way to draw attention to the company. Rise and Shine with Dunkin’† is simply an informative commercial about the types of coffees Dunkin’ Donuts offers. Television The Commercial titled â€Å"Holidays with Dunkin’† is geared to the holiday season because people are always eating out during the holidays since they are busy shopping, spending time with their family, and traveling. The commercial shows th at this family is happy with their purchase, therefore conveying that Dunkin’ Donuts is a family oriented business. The television spot titled â€Å"Rookies Fetch the Dunkin’† is marketed to the many office professionals that frequent Dunkin’ Donuts for catering needs. The ad is meant to be humorous and shows the plight of a young corporate worker who finds out he needs to cater a board meeting in ten minutes. This advertisement highlights another one of the themes we wish to get across which is â€Å"quick service†. Advertising Tactics Outdoor The billboards will be placed in designated areas in the Southwest. The holiday billboard is geared to family travelers that are on the road during the holiday season, looking for a quick bite to eat. The coffee billboard strives for the attention of coffee drinkers. The message being that our coffee is a delightful treat. This slogan will get people to steer towards Dunkin’ Donuts rather than another place. Newspaper In the newspaper advertisement, we will be using a gift certificate that will be printed in national newspapers that will give each subscriber in the month of December a free doughnut and coffee. This will show our frequent customers that we care about them and will also provide us with new cliental. Also, we will be using a newspaper insert that will provide our customers with the weekly deals. Punch Card The punch card is used for coffee consumers, this will provide the customers an incentive to keep coming back. When using the punch card they will need to purchase 10 coffees and will receive their 11th coffee free. By using all of these media tactics we will be able to reach our target audience in numerous ways, showing them that we should be their number one choice. We felt that using all these media outlets would be a successful way in meeting our campaign requirements. . Sales Promotion Tactics Promotional Objectives Our over all goal is to increase sales for Dunkin’ Donuts by 12 to 15% from January 1, 2007 to December 31, 2007. We have broken down this goal into three main promotional objectives. The first objective is to increase holiday sales. We will be doing this by placing a holiday coupon in Sunday papers. The second promotional objective is to increase sales among the target audience of the working middle class business professionals. To achieve this objective, we will be offering a monthly drawing for participating customers to enter to win free breakfast for their office department. The last promotional objective is to raise money for the Dunkin’ Donuts charity, Children’s Hospital. We will achieve this objective by offering a specialty refillable Mug. 0% of each mug sold will be given directly to Children’s Hospital. This objective will help raise money for Dunkin’ Donuts charity and encourage customers to continue purchasing Dunkin’ Donut’s coffee for the discounted price. Coupons Dunkin’ Donuts will be offer a holiday coupon in the month of December. This coupon is for a complementary doughnut and cup of hot coffee. The coupon will be inserted in the Sunday newspaper. This will be a good way to increase the holiday sales especially since Christmas advertisements often get lost in the clutter of the holiday rush. Dunkin’ Donuts wants to break thought this clutter and use the holiday rush to their advantage. Also with offering the holiday coupon, Dunkin’ Donuts sales will increase because the coupon will encourage new customers to come into the store to try their complementary doughnut and hot cup of coffee. In doing this, Dunkin’ Donuts will hopefully make new loyal customers and the customers who are already loyal, this will be our holiday gift to them. Sales Promotion Tactics Sweepstakes Dunkin’ Donuts will offer a monthly sweepstakes. All Dunkin’ Donuts customers are encouraged to put their business card in a bowl located next to the register. The more visits, the more chances to win. Every month each participating Dunkin’ Donut franchise will draw one business card. The winning card will win breakfast for everyone in their department at work. The breakfast consists of a variety of doughnuts and coffee. We hope that this little incentive will encourage people in the workplace to rely on Dunkin’ Donuts to satisfy their hunger. Price-Off Deals PriceDunkin’ Donuts will offer the option of purchasing a specialty refillable mug. The mug will be refillable at a discounted price, it is also a fundraiser for Children’s Hospital. Dunkin’ Donuts has made it their corporation’s philanthropy to sponsor and help raise money for Children’s Hospitals located all around the United Sates. 10% of the original purchase price of the mug will go to the hospital. Then for every refill, 10 cents will be donated to the hospital. The mug is beneficial to Dunkin’ Donuts because it will not only bring money to Dunkin’ Donuts but will also help the Children’s Hospital. This mug will keep coffee drinkers coming back for more coffee because they can refill it at a reduced price. Public Relations Tactics Public Relations Objectives The public relations objectives cover three different goals: forming a good relationship with the press, building brand awareness, and raising money for Children’s Hospital. Dunkin’ Donuts wants to build a good relationship with the press since the media holds power over the people. The media is also how Dunkin’ Donuts will send most of their information about events to the public. They will do this through press releases and media kits, in hopes that it will be printed in the paper as an article. Dunkin’ Donuts will provide media kits to local and national newspapers. The media kit will better help the press find information and pictures needed to cover stories on Dunkin’ Donuts. The media kit will include: A cover letter to the paper Dunkin’ Donuts business card with contact information Press releases. Background information. Photographs. Copies of the logo and slogan. Information about the different events Dunkin’ Donuts is hosting. Coupons for free samples of coffee and doughnuts. Dunkin’ Donuts will also keep the media informed on special events and changes with the business through press releases. This will inform the press of events, that they then have the option of creating an article. The press releases will give them all the information needed to write the article without having to do any research. This will ideally help Dunkin’ Donuts have their name in the newspapers without having to purchase advertisements. Dunkin’ Donuts will also send a fact sheet inviting newspaper reporters to attend specific events. A fact sheet is a good way to build a more personal relationship with newspapers. Public Relations Tactics Event Sponsorships/ Charity Dunkin’ Donuts will be partnering with Children’s Hospital. Dunkin’ Donuts will be making it their corporate philanthropy to raise money to donate to the hospital. Dunkin’ Donuts feels that children are the future. Dunkin’ Donuts will be sponsoring different events with the Children’s Hospital to interact with the children, families, and staff. Dunkin’ Donuts will be hosting a Christmas Morning Breakfast for the children and staff at Children’s Hospitals located in the same geographic areas of Dunkin’ Donuts. Doughnuts, juice, and coffee will be offered and Santa will make a personal appearance at the event. Dunkin’ Donuts will also be sponsoring the annual Miniature Golf Tournament to help raise money for Children’s Hospital. This event is a great way for children to help other children. The winning child will win a $500 check signed by Dunkin’ Donuts. All money raised at this event will go to the Children’s Hospital. The tournament will be for children 18 and under. Every person must pay a participation fee. If the participant registers on the Dunkin’ Donuts website, the fee is only $20. If the participant enters the day of the tournament the free is $30. All participants are encouraged to find sponsors to help raise donations for this event. The event will take place this spring (May 5, 2007) in Salem, Massachusetts. Every year a different location will be chosen to host this annual event. Dunkin’ Donuts chose Massachusetts for the first year of the Miniature Golf Tournament because this is where Dunkin’ Donuts was founded and is also the state where Dunkin’ Donuts has the most franchises located at this time. The tournament will be held at Castle Creek Adventure Land in Salem, which has been voted the number one miniature golf course for families. Next year Dunkin Donuts is planning on hosting this event in the Southwest where Dunkin’ Donuts is rapidly extending the company. This tournament will gain Dunkin’ Donuts immediate credibility and recognition through sponsoring the events. Evaluation Our campaign provides a number of great strategies and suggestions to ensure that the snack food sector giant does increasingly well over the period of the next year and well into their future expansion. Using coffee as a product focus we hope to take a larger share of the coffeehouse market and overall raise sales 12 to 15%. Dunkin’ Brands must make their title franchise marketable in the way of practicality. Our messages must show consumers that we lack a lot of the hoopla and that we are more genuine in serving good products. In marketing ourselves as the practical, Starbucks alternative, we stand to profit by reaching a broader audience than Starbucks, thus taking a larger share of their market. We found it best to do an unilateral campaign, with everything coming together on a national scale. This is best granted the expansion Dunkin’ Donuts is making all over the U. S. The pulsing technique is the most efficient part of our media plan. Pulsing ensures that we reach our target audience during more profitable months, being careful not to spend money when we don’t have to. This is an effective way to reach the project 85% of our target market; whether it is during a popular television program or during a holiday month where commercialism is heightened. Our research lead us to many conclusions as to what could viably work and what wouldn’t. As far as competition, we didn’t see any room to grow competing with Dairy Queen. As they are an ice cream treat based company, we feel that ice cream could fit into a totally different branch of the snack food sector in itself. The Bright Agency has set up a plan that could drive the Dunkin’ Donuts chain well past the 15% goal we have set forth. Appendix A– Radio A– Client: Dunkin’ Donuts Product: Dunkin’ Donuts Title: Rise and Shine with Dunkin’ Length: 15 Seconds Writer: Roger Bright, CEO Bright Agency Medium: Radio MUSIC: INTRO MUSIC FADES TO BACKGROUND FOR ABOUT 3 SECONDS ANNCR: â€Å"Rise and shine to one of Dunkin’ Donuts great house blends. Choose from your choice of Original, Decaf, Hazelnut, French Vanilla, or Cinnamon Spice, along with a vast selection of espresso drinks. which are made with 100% fresh Arabica coffee beans. All of SOUND: Roster Crows ANNCR: â€Å"All Delicious Blends, Without the Trends. Dunkin’†. Delightfully Appendix A– Radio A– Client: Dunkin’ Donuts Product: Dunkin’ Donuts Title: Catch It If You Can Length: 30 Seconds Writer: Michelle Taube, Media Director Medium: Radio MUSIC: THEME- UP BEAT FAST MUSIC (AS IN A CLIMAX TO A STORY). SOUND: SOUNDS OF CARS SPEEDING ON THE ROAD WITH SIRENS GOING OFF. COP1: (very out of breathe and eager to get somewhere) Fox to Trent, Fox to Trent, are you there, over? COP2: (sounds worried) I copy, Trent here, what’s the situation? COP1: There is a robbery at the local Dunkin’ Donuts. there with back-up immediately. We need to get COP2: I’m on it. I’ll meet you there as soon as I can. SOUND: SOUND OF FOOTSTEPS TRAMPING INTO THE STORE, WHEN THEY OPEN THE DOOR THE BELL DINGS COP2: Everybody freeze with you hands in the air! COP1: Move away from the counter slowly. (walks up to the cashier and says) Can I get two glazed doughnuts please? COP2: (very irritated) what are you doing? I thought you said there was a serious situation here and you are getting something to Appendix A– Radio A– Continued) Client: Dunkin’ Donuts Product: Dunkin’ Donuts Title: Catch It If You Can Length: 30 Seconds Writer: Michelle Taube, Media Director Medium: Radio COP1: I needed a quick stomach filler and Dunkin’ Donuts is always hot and ready to go. Appendix A– Television A– Client: Dunkin’ Donuts Product: Coffee/doughnuts Title: Rookies Fetch the Dunkin’ Length: 30 Seconds Video Audio Businessman 1: â€Å"First board meeting in ten minutes, you fetch the Dunkin’? † Businessman 2: â€Å"Fetch the Dunkin’? † Businessman 1: â€Å"Rookies always fetch the Dunkin’ Donuts. Nine minutes†. Businessman 2 begins to panic Businessman 2 breaks out into a sprint Appendix A– Television A– Client: Dunkin’ Donuts Product: Coffee/Doughnuts Title: Rookies Fetch the Dunkin’ Length: 30 Seconds Writer: Roger Bright Businessman arrives at Dunkin’ Donuts Voiceover: â€Å"Cater your company board meeting with Dunkin’ Donuts Box o’ Coffee and large box of assorted doughnuts†. Businessman 2 arrives to board meeting Boss: â€Å"And welcome our newest member to the staff, Eric. † Room applauds Businessman 2 realizes it’s a joke Voiceover: â€Å"Delightfully Dunkin’† Appendix A– Television A– Client: Dunkin’ Donuts Product: Coffee/doughnuts Title: Holidays With Dunkin’ Length: 30 Seconds Writer: Ashley Edwards, Art Director Video Audio A family is going out to pick their Christmas tree. After they are done everyone starts complaining that they are hungry and thirsty. One of the children states how he wants coffee and doughnuts. The mother says Dunkin’ Donuts is one of her favorite places. Dunkin’ Donuts Brings Holiday Cheer! Happy Holiday! As they are driving they see a Dunkin’ Donuts Store where everyone starts to yell STOP! STOP! They pull over and get some doughnuts, breakfast sandwiches and coffee to go. When they get home they start decorating the tree and eating their Dunkin’ Donuts and spending family quality time together. At the end of this commercial the slogan to the left will appear in front of a lit up Christmas tree. Appendix A– Outdoor A– Appendix A– Outdoor A– Appendix A– Newspaper A– Appendix B– Sales Promotions B– BUY 10 CUPS OF COFFEE, GET ONE FREE www. dunkindonuts. com Issue date: 12/01/07 Verification code: 12345 Expiration date: 12/31/07 Gifts from Us to You Receive a Free Coffee and Doughnut. Appendix B– Sales Promotions B– Appendix C– Public Relations C– Roger Bright 130 Royall Street Canton, MA 02021 [emailprotected] edu www. dunkindonuts. com FOR IMMEDIATE RELEASE: January 1, 2007 â€Å"Dunkin’ Donuts Has Gone Southwest† Dunkin’ Donuts is not only changing their campaign for 2007 to â€Å"Delightfully Dunkin’ Donuts†, but Dunkin’ Donuts is also planning to triple the number of franchises across the Nation. Dunkin’ Donuts is a doughnut franchise owned by a parent company, Dunkin’ Brands. Dunkin’ Donuts was founded 50 years ago in 1950 by Bill Rosenberg. The first Dunkin’ Donuts was built in Quincy, Massachusetts and is now a staple in the snack food sector in the New England geographic market. Dunkin’ Donuts is now ready for expansion. Dunkin’ Donuts has made a new corporate objective to increase Dunkin’ Donuts all over the United States. They will be achieving this goal by opening 15,000 new Dunkin’ Donuts franchises across the Nation by the year 2017. ### Appendix C– Public Relations C– Roger Bright 130 Royall Street Canton, MA 02021 [emailprotected] edu www. dunkindonuts. com FOR IMMEDIATE RELEASE: May 1, 2007 â€Å"Make A Hole In One At Dunkin’ Donuts Miniature Golf Tournament May 5, 2007† Join Dunkin’ Donuts for their first annual Miniature Golf Tournament for the chance to win $500. This event is to raise money for Children’s Hospital which is Dunkin’ Donuts charity hospital. The tournament is only for children 18 and under. There is a small participation fee of just $20. The more money raised, the more Children’s Hospital will benefit. The event will take place May 5, 2007, located at Castle Creek Adventure Land. All contestants are encouraged to pre-register on the Dunkin’ Donuts website (www. dunkindonuts. com). There will also be an on-site registration for last minute contestants but the participation fee will increase to $30. Please view the website for more information. Dunkin’ Donuts challenges any child to participate and hopes to see everyone May 5th for the Miniature Golf Tournament. ### Sources https://www. aibonline. org/resources/statistics/doughnut. html entrepreneur. com/franchises/dunkindonuts/282304-0. html https://www. dunkindonuts. com/aboutus/company/History. aspx http://en. wikipedia. org/wiki/Dunkin_Donuts http://inventors. about. com/library/inventors/bldonut. htm krispykreme. com/

Wednesday, November 6, 2019

The Prologue †English Literature Essay (100 Level Course)

The Prologue – English Literature Essay (100 Level Course) Free Online Research Papers The Prologue English Literature Essay (100 Level Course) What is remarkable in this passage is, first of all, the use of couplets with ten syllables and five accents in each line, and then the wealth of detail which Chaucer uses to describe the time of year when the pilgrimage took place. The month is April, when showers begin to fall, bringing new life to the earth, when Zephyrus (or the west wind) starts blowing over groves and heaths and the sun has already covered half his course in the zodiac sign of the Ram (i.e. Aries,’ astronomical references were frequent in medieval literature, as we find, for instance, in Dante). On the other hand, if we compare these lines with others from previous periods, we see how the new way of looking at nature has been emphasized. March, for example, is usually a cold wet month in England, so the reference to â€Å"the drought of March (1 2) as opposed to the showers of April is invented to underline the beauty of sp ring, another literary convention quite frequent in the Middle Ages. The image we infer from the first eleven lines is one of peace and serenity. We feel that there is a new harmony between man and his environment. Spring, in fact, is not only the season of pilgrimages (which would obviously have been rather more uncomfortable in other seasons), but of flowers and love as well. Inspired by the rebirth of nature, people long to go on pilgrimages† to seek spiritual regeneration. The pilgrimage, therefore, bringing new life to the soul, in the same way as April brings new life to the parched soil, turns into a symbolic journey towards spiritual salvation (which once more reminds us of Dante ‘s Divina Commedia), while also pre serving its peculiar aspect of holiday-making and amusement. The second part of the passage adds more information about the number of pilgrims (â€Å"nine and twenty , L 24), their varying social background (â€Å"sundryfolk†, l. 25), and the place where they meet (â€Å"in Southwark, at The Tabard, 1. 20). The initial setting is very simple: no longer palaces and Courts, but an inn, with comfortable rooms and stables (l. 28) where the â€Å"company† finds suitable accommodation. This company later allows Chaucer himself â€Å"to take the way to Canterbury† with them, thus turning him into a true eyewitness and adding credibility to his narrative. Research Papers on The Prologue - English Literature Essay (100 Level Course)The Spring and AutumnMind TravelThe Masque of the Red Death Room meaningsMarketing of Lifeboy Soap A Unilever ProductBringing Democracy to AfricaRelationship between Media Coverage and Social andWhere Wild and West MeetMoral and Ethical Issues in Hiring New EmployeesHip-Hop is ArtAnalysis Of A Cosmetics Advertisement